March 8, 2017 Badri Narayanan VS

We have seen that nobody really cares for you unless you are able to connect your offering with them and their lives. That is a great place to start but we need to move ahead. The next big question is “Whom do you want to serve?” Many startups (and some established businesses…

January 30, 2017 Vivek Srinivasan

Marketing is difficult. There are several companies that are marketing their wares and you need to have the ability to stand out in that crowd. This is a very challenging situation to be in for startups. How do you stand out and get noticed in the crowd? One way to…

September 1, 2016 Vivek Srinivasan

There are many different terminologies that are often used when it comes to explaining sales. Most people who are engaged in sales, tend to talk about lead generation, customer engagement, conversion and so on and so forth. This is an extremely granular view of things. Sales is what happens when…