September 16, 2017 Vivek Srinivasan

In life the things that you do depend on the degree of certainty. A few days back Salma mailed this image and asked me which company seems to have the best revenue split.   The instinctive answer was to say – Microsoft. They seem to the most diversified. They are…

August 15, 2017 Vivek Srinivasan

I was reading an article with a similar title, which was full of shallow analysis about how Amazon manages to give great offers and retain customers. Nothing could be farther from the truth. What Amazon does is the same as what Apple and Facebook do, which is – Build a…

June 28, 2017 Vivek Srinivasan

  Human behaviour is the key to building any sustainable business. It is important to understand what people are gravitating towards in order to be able to sell to them. The trend seems to be taking a shift, the West is being more conscious while the East is moving towards…