March 8, 2017 Badri Narayanan VS

We have seen that nobody really cares for you unless you are able to connect your offering with them and their lives. That is a great place to start but we need to move ahead. The next big question is “Whom do you want to serve?” Many startups (and some established businesses…

February 28, 2017 Salma Moosa

Its exactly 2 days ahead of the day, 4 years back; I started a meet-up group in Bangalore, “Startups Club” and organised the first meeting at a coffee shop, which then existed in Koramangala, Mr. Beans. I had no clue of the word “Community”. I did not think the word existed…

February 20, 2017 Vivek Srinivasan

I meet so many entrepreneurs regularly and talk to them about, how their business is doing. I am often confronted with entrepreneurs who think things will change once they make that big launch, or a major change to their product.  Invariably they are always wrong. Whenever I hear this reasoning…

January 31, 2017 Vivek Srinivasan

Hectic work hours and never ending tasks at hand, 10-11 hours of chasing targets, meeting clients and meeting the requirements of demanding jobs have set off strain reactions such as stress, fatigue, negative moods, which in turn have drained focus and has affected the physical and emotional well-being of an…

January 30, 2017 Vivek Srinivasan

Marketing is difficult. There are several companies that are marketing their wares and you need to have the ability to stand out in that crowd. This is a very challenging situation to be in for startups. How do you stand out and get noticed in the crowd? One way to…

January 30, 2017 Vivek Srinivasan

Institutions have a key role to play in the development of technology. In the United States, institutions were the corner stone on which the Silicon Valley was built. In India, the Technology Business Incubator program was created by the Government of India under the Department of Science and Technology. The…

January 30, 2017 Vivek Srinivasan

Chatbots are an incredibly interesting way to complete a lot of tasks that people are employed to do today. Apart from undertaking tasks that people are doing, they can also be specifically programmed to undertake tasks for which finding people is rather difficult at today. The alternative way of looking at…

January 20, 2017 Vivek Srinivasan

What is bringing the next big change? The past 20 years were arguably defined by the internet. Since the launch of Netscape in 1995, the internet has captivated the imagination of entrepreneurs and investors alike. There were several infrastructural pieces that had to be put in place and this created…

January 17, 2017 Vivek Srinivasan

The economy moves in cycles, and it is easy to see it coming up and down. Knowing the exact time the next downturn will arrive is difficult. Nevertheless, it is possible to look at the signs of the downturn and prepare for it. A smart entrepreneur is one who know…